CHENNAI: An active alumni group of former Ogilvy employees has started the “Urban Horticulture Initiative (UHI)” to green Chennai’s rooftops.
The UHI targets corporation schools to introduce rooftop gardening, prioritising those in low income areas. The initiative will offer more nutritious and balanced meals for students during the day, thereby improving their performance. And will also aim to reach and educate students’ families to encourage greater reach through at-home gardening.
The Chennai Resilience Centre (CRC) plans to target 281 corporation schools that cater to children from vulnerable communities. These roof top vegetable gardens will feed directly into the free midday meal schemes in these schools.
The group is looking for idea champions to help with creative ideas on how to inspire 300 resident welfare associations to take up rooftop vegetable gardens in their localities in the next 12 months.
If you are interested in participating in this unique initiative for the PatchaiMadi (Green Roof) Chennai Project, send an email to [email protected] (Subject line: ‘Green roof project’).
The challenge closes on July 22.